One of my personal heroes, Seth Godin’s insights on marketing today challenge us to question the status quo around getting the word out about ourselves and our services or products. Incredibly smart and savvy, Godin is a thought-leader, an artful marketing guru, and a truly progressive mind in the business world today. If the word “marketing” scares you, if you feel unsure where to start in understanding modern marketing, or if you just love great dialogue about how we humans are evolving, this interview from On Being is highly recommended to you.

Seth Godin, The Art of Noticing, Then Creating